“Come to me, all you who are weary and burdened, and I will give you rest” (Matthew 11:28).
The billboard posted a brief message, easy to read as I drove slowly on a busy street: “Too much hot sun or a burn on the thumb? Check it out and come get professional care.”
The city’s new health center was advertising for business. The written message highlighted something specific – summer’s hazards – and the thought of pain could lead readers to identify their own need. You would think, however, that if people were hurting they would not need a billboard to convince them to get help.
What about our spiritual needs, hurts, and pains brought about by sin? How often do people seek the true cure, Jesus the great physician? We tend to overlook the cause or look in wrong places for the cure. Sooner or later the sin will find us out (Numbers 32:23) and show us up for what we are – sinners in need of redemption.
The good news is that Jesus came “to call . . . sinners” (Matthew 9:13). We will not be free of sin until we come to Jesus (Romans 5:8). But we may first need to see an advertisement about the remedy.
We who have received the everlasting remedy can be that advertisement. When we share our own success story of spiritual health, we invite others to “check it out and come get Professional Care.”
How well do we advertise the real Cure for sin?
Ann Coker 